At True Tackle, your privacy is very important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website (the “Site”), make a purchase, or engage with us through other channels, including email marketing and third-party services like Facebook Pixel and Google Ads.
By using the Site and our services, you consent to the practices described in this policy.
1. Information We Collect
We collect personal information to provide you with a better shopping experience and to enhance our marketing efforts. The types of personal information we collect include:
a. Personal Identification Information
When you make a purchase or sign up for our newsletter, we may collect:
- Your name
- Email address
- Shipping and billing addresses
- Phone number
- Payment information (e.g., credit card details)
- Purchase history
b. Usage Data
We automatically collect certain data when you visit our Site, which helps us understand your preferences and improve our services. This includes:
- IP address
- Browser type and version
- Time spent on pages
- Cookies and tracking data (see Section 5)
c. Marketing & Analytics Data
We use tools like Facebook Pixel and Google Ads to track your interaction with our Site and tailor ads that are more relevant to you. These tools may collect data such as:
- Pages viewed
- Conversion data (e.g., if you made a purchase after clicking an ad)
- Engagement with advertisements and marketing materials
2. How We Use Your Information
We may use the personal information we collect for the following purposes:
- To process transactions and fulfill orders
- To communicate with you about your order status or customer service inquiries
- To send you promotional offers, newsletters, and updates (with your consent)
- To improve our Site and services by analysing usage data
- To target advertising and promotions using Facebook Pixel and Google Ads
3. Email Marketing
By subscribing to our newsletter, you agree to receive marketing emails from True Tackle. We may use your email address to send you updates about new products, promotions, and events. You can opt out at any time by clicking the "unsubscribe" link at the bottom of our emails.
4. Sharing Your Information
We respect your privacy and will never sell your personal information. However, we may share your data with trusted third parties in certain circumstances:
- Service Providers: We may share information with companies that help us operate the Site, process payments, and fulfill orders.
- Third-Party Tools: We use marketing and analytics tools such as Facebook Pixel and Google Ads, which may collect data from your interactions on our Site.
- Legal Requirements: We may disclose your information if required by law or if necessary to protect our rights, property, or safety.
5. Cookies & Tracking Technologies
Our Site uses cookies and similar tracking technologies to improve your experience. Cookies are small files stored on your device that allow us to remember you on subsequent visits.
Types of Cookies We Use:
- Essential Cookies: Necessary for the operation of the Site (e.g., to process orders).
- Performance Cookies: Help us understand how visitors use our Site (e.g., pages visited, time spent).
- Marketing Cookies: Used by tools like Facebook Pixel and Google Ads to track your interaction with our content and serve personalized ads.
You can manage cookie preferences through your browser settings. Please note that disabling cookies may impact your experience on our Site.
6. How We Protect Your Information
We take the security of your personal information seriously and implement a variety of security measures to protect your data. This includes using SSL encryption to safeguard your payment information during transactions. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request corrections to any inaccuracies
- Request the deletion of your personal data, subject to legal and contractual obligations
- Opt out of marketing communications at any time
To exercise any of these rights, please contact us at sales@truetackle.co.uk.
8. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before sharing your personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will post the updated policy on our Site with the “Effective Date” at the top. We encourage you to review this page periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions about this Privacy Policy or the handling of your personal information, please contact us at:
True Tackle
Email: sales@truetackle.co.uk